about

Erin Yogasundram (aka Erin Jeen) is a cultural architect and mother. She is a serial entrepreneur with a deep understanding of media, commerce and global trends.

She was born in New York City in 1991, and later attended the George Washington University in Washington D.C. (majoring in Sociology), and is now living in Los Angeles with her daughter, Waffle.

In her college dorm room, she founded Shop Jeen, a former e-commerce department store for Millennial and Gen Z women which dominated social media from 2011-2017 and generated over $10MM in revenue. Erin’s vision for experiential online shopping pioneered trends such as influencer marketing, editorial commerce, pay-over time, and the concept of “emotional identity-based commerce”. Shop Jeen is remembered as one of the first companies to openly display the behind-the-scenes logistics of owning and operating a business on social media.

In 2017 she Co-Founded an entertainment powerhouse with her former partner, the creative entertainer Kerwin Frost, producing his Talk Show, a Telethon, Film Festivals, and a 70x70 cardboard castle Pop-Up experience with 7 rooms at Complex Con. In addition to production roles, she also managed Brand Partnerships with Adidas, 7-11, Beats by Dre, Pioneer, Microsoft, Fanta, Calvin Klein, Moncler & more. Erin guided the overall strategy of Kerwin’s career as a DJ, show host and fashion personality, and negotiated all deals in favor of his creative spirit.

In 2020, she founded a consultancy, Jeen & Co (formerly SnapBack), in which she Advises artists & entrepreneurs, as well as CPG & media entities. Erin is a true strategist who provides holistic support to her clients in navigating their creative or operational needs. She blends her experience and skills in Coaching with her business experience to provide 360 support.